Tata DOCOMO announced the launch of reverse Ring Back Tone ‘MySong’ service to be offered to both prepaid as well as postpaid subscribers.

The service is available for a weekly subscription of Rs.10 whereby they are offered unlimited songs for download free of cost by dialing 543217. The validity of the songs is for lifetime and the service allows 50 songs in the library that can be played in the loop and can be added or deleted anytime. As an additional benefit, subscribers also have an option to set MySong tune as their caller tune by simply paying a monthly subscription of Rs 30/- with no song download cost.

“I am certain that the uptake of the weekly plan will be huge and will gain popularity soon,” said Rishi Mohan Malhotra, Head-VAS Tata DOCOMO.”

Customers can also opt for MySong Service on monthly basis, wherein subscription charges are Rs 15 for 30 days, while Rs 10 per song download will be applicable. The validity for each song downloaded will be 90 days.