Qualcomm Inc. formed a new wholly owned subsidiary, Qualcomm Services Labs, Inc. (QSL) meant to foster development of new services and applications for the mobile medium.

The lab will focus on mobile innovation by developing services and applications in five main areas native to the mobile experience Communication (keeping you connected in new ways), · Information/Entertainment (delivering meaningful, captivating content), Discovery (personalized and context-aware recommendations), Life automation (using digital information to simplify your life and relieve daily hassles) and Digital to physical (access to relevant digital information to enhance your mobile interactions).

“Powerful new mobile devices and high-speed networks today make it possible to introduce entirely new categories of mobile services, and to give consumers new capabilities that enrich their lives,” said Isaac Babbs, general manager of QSL. “As an incubator, QSL is structured to help fast-track these new capabilities. We are focused on developing innovative new mobile applications and service models and getting them to market quickly.”

The QSL recently launched four new services Neer, Qilroy, Tapioca and Vive.